Winner, Best Debut Film, Docaviv 2024The cramped fitting room of a Jaffa bra store proves to be more than just a place to bare your body. In Michal Cohen’s ingenious documentary, the intimate confines of the store are an inner sanctum where women bare their souls, discussing their lifelong relationship with their bodies. A wide cross section of customers – young, old, Israeli, Palestinian and trans – candidly reveal how their self-image is shaped by their breasts. From awkward teenage fittings through to the ravages of age and gravity, the women who come to the store speak openly and honestly about their bodies. Thought-provoking, funny and insightful, this celebration of womanhood is not to be missed.